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Why don’t forecasters get the respect they deserve from upper management?

October 2, 2013 • Featured, OpinionComments (0)

In my opinion, respect is earned, not commanded. I recognize that there are companies where management either doesn’t trust forecasts or sees no value in them. Here education is the key. Management needs to understand: One, forecasts are forecasts, but they improve over time if prepared informally, not intuitively. Two, forecasts don’t have to be...

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